Asda Announce Winter Warmer Scheme

13 October 2022

Asda is offering over 60s some soup, a roll and unlimited tea and coffees for £1 as part of its new ‘winter warmer’ initiatives to support community groups struggling with the cost-of-living crisis. 

The offer can be taken up in any of the supermarket’s 205 cafes all day and every day throughout November and December, it announced today. 

This new initiative will run alongside the current ‘Kids eat for £1’ offer which has led to 557,000 meals served since its launch in late June.

Mohsin Issa, Asda’s Co-owner, said: ‘We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income. 

‘We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most. 

Asda has stepped up its support for older customers as they continue to be disproportionately affected by spiralling living costs.